initially this design was inspired by one of my favorite restaurants signage. Years ago we where making hoodies with this design and found that the hoodie we where printing on was leaching black dye into the print, we immediately reached out to our supplier and they reimbursed us for all of our troubles. We ended up with a stack of unusable hoodies, so we started playing with them in different ways. This design is the result of making a stuffed pillow out of one of the hoodies, throwing it in the air and taking photos of the design in motion. Original concept and design by me Daniel, then photograph and creative direction of that shoot with Kory Gasser, and now finally Opal out of LA has made this new rendition of our moving text.

also, i found this huge box of cotton dad hats in a garage sale in the middle of nowhere Ohio. They where a bit dusty so i dyed and washed them!